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What happened? Why did Martha Coakley lose?

Martha Coakley lost because she lacked personal appeal. Scott Brown is more of a people person, whereas Coakley was more job focused.  Brown focused on people. Coakley focused on showing she could get the job done.
 Natasha Wright
Housing Attorney
Dorchester
I think Martha Coakley shouldn’t have had President Obama supporting her because he’s the U. S. President and she should have kept her campaign local.

 Jeannette Santiago
Customer Service Representative
Worcester
I think that there was too much confidence. She and others thought it was a done deal and didn’t work for it hard enough.

Ruthie Gomez
Director, Case Management Services, Project Hope
Roxbury

Because she thought that she was a winner; and she laid back not fighting like she was supposed to.

 Carmen Nieves
Housing Specialist
Roxbury
Though I never “connected” with Coakley, I voted for her. I voted for her to support the Dream.

 Margela Olivier-Galette
Case Manager
Dorchester
I think she pulled a Hillary. She took the campaign for granted.

 Patrick Driscoll
Banker
Hyannis