Entrepreneur and philanthropist Sheila Crump Johnson is the only African American female to enjoy ownership in three professional sports teams: the WNBA’s Washington Mystics, the NBA’s Washington Wizards and the NHL’s Washington Capitals. Furthermore, as CEO of Salamander Hospitality, a company she founded in 2005, Johnson oversees a growing portfolio of luxury properties, including Woodlands Inn, in Summerville, S.C., one of only a handful of properties to receive both a prestigious Forbes Five Star rating and a AAA Five Diamond rating for lodging and dining.
In 2007, she acquired Innisbrook, a Salamander Golf and Spa Resort. Set on 900 acres, the 72-hole Florida getaway hosts the PGA Tour’s annual Transitions Championship and the LPGA Legends Tour Open Championship. The company is also building the eagerly anticipated Salamander Resort and Spa, nestled in the foothills of the Blue Ridge Mountains in charming Middleburg, Va.
In addition, Johnson is a partner in ProJet Aviation, a company specializing in aviation consulting, aircraft acquisitions, management and charter services based in Winchester, Va. And she is a partner in Mistral, a maker of fine bath, body and home products.
Johnson has long been a powerful influence in the entertainment industry as a founding partner of Black Entertainment Television (BET) and, most recently, as a film producer. In partnership with other investors, her first film, “Kicking It,” premiered at the 2008 Sundance Film Festival. She executive produced her second film, “A Powerful Noise,” which premiered at the 2008 Tribeca Film Festival in New York, as well as her third film, “She Is The Matador.”
In 2006 she was named global ambassador for CARE, a leading humanitarian organization fighting poverty worldwide by empowering women since they are in a pivotal position to help their communities escape poverty.
A fervent supporter of the arts and education, she was recently appointed by Barack Obama to the President’s Committee on the Arts and the Humanities and serves as chair of the Board of Governors of Parsons The New School for Design in New York. She sits on the boards of Americans for the Arts, the Jackie Robinson Foundation, the Tiger Woods Foundation, the University of Virginia Curry School of Education, Howard University, the University of Illinois Foundation and is a member of the Council on Foreign Relations.
An accomplished violinist, Ms. Johnson received a Bachelor of Arts in music from the University of Illinois, as well as honorary degrees from numerous other institutions. Johnson, who lives in Middleburg, Va., is a mother of two and remarried to the Honorable William T. Newman Jr.
Here, she talks about her new film, “The Other City,” an exposé about the HIV/AIDS crisis in Washington, D.C., which recently premiered at the 2010 Tribeca Film Festival.
What is it about HIV/AIDS that prompted you to produce “The Other City.”
I really wanted to do this film in order to ignite the discussion, and to reeducate. What has been happening, that is so wrong right now, is that AIDS has disappeared from the radar screen. It’s no longer a celebrity-driven cause anymore, so I wanted to bring it back to the people. I also wanted to give dignity to the victims now suffering with AIDS, so that people can see not only that the disease hasn’t gone away, but is spreading at an alarming rate and disproportionately affecting African American women. So, I think we need to get out and start educating young people, and especially the black churches need to be talking about it from the pulpit. And we, as a society, need to stop hiding behind the stigma in order to be able to give the disease the platform we need to start the re-education process and halt the increase in the transmission rate.
What was the most surprising thing you’ve discovered about the epidemic?
How it has increasingly become a heterosexual disease. The thing I wished the movie had emphasized more was how many married women we now have coming down with it. Their husbands are bringing it home to them. I had three women come up to me and say that the only sin they committed in life was getting married. That’s very sad. The other surprising thing we’re finding is that AIDS is hitting at a younger age, as young as 13 among gay males.
In addition to your enormous accomplishments in business and philanthropy, you are a virtuoso violinist. Do you still find time to play?
I don’t. I’m very ashamed about that. My mother’s on me all the time about that, and so, is my husband. He always says, “You’re such a great violinist. Why don’t you keep playing?” I guess what has happened is that between raising a family and trying to keep businesses afloat, I just do not have the time to practice, because I’m such a perfectionist. I suppose I could make the time, even if I sat down for just an hour every day, but I’ve lost the discipline of practice.
Who has been your role model along your journey? Who or what has been your source of inspiration?
I’d have to say there have been many, many people. Basically, educators have been my role models. There are two teachers in particular, from high school and college, who I stay in touch with and talk to on about a monthly basis. And as I’ve gotten older, there have been more and more people I’ve met in life who’ve become role models. Four years ago, I remarried, and my husband is one of the most inspiring men I’ve ever met. He’s a chief judge, and I just love to watch him on the bench to observe how he tries to find a silver lining in the most hardened of criminals in order to give them a second chance. Another person I admire is the President of the University of Illinois, Joe White, who I think is brilliant. He’s always giving me terrific advice on different issues. I am lucky to have a lot of extraordinary friends who really do help me including, of course, my mother, who’s living with me now. She was there from the beginning, and even at the age of 87, she’s still constantly pushing me forward, encouraging me with, “You can do it!” and “Don’t give up!”
What would you like to accomplish that you haven’t already?”
I’m in the third act of my life with this hospitality company, Salamander. The one thing I really want to do is to continue to build this resort that I’ve been working on in Middleburg, Virginia. My goal is to get it finished and open. It’s been a seven-year battle for me, because I very naively built south of the Mason-Dixon Line. I didn’t realize that there was still this much racial tension in the country. I was very naive about it. Racism smacked me right in the face while doing this project, but I did not want to lose this war.
So, I guess the rumors I’ve heard about what you’ve encountered are true.
It was unbelievable … the death threats … you have no idea.
Did you regret endorsing Republican Bob McDonnell for governor of Virginia, given that after he won the election he issued a proclamation declaring April Confederate History Month?
Yep, I think I’ve been thrown under the bus. It was quite an embarrassment. My husband had warned me, too. The one thing I learned from this experience is that I will never get involved in politics again on either side. I’m declaring myself an independent. I was just shocked. A group of us, including the president of Hampton University, plan to meet with the governor soon to discus it.
What advice would you give a young lady who seeks the level of success you’ve attained?
Stay humble. Don’t ever, ever take anything for granted in life. Don’t assume anything. It’s is very important to have love and passion for whatever you do.
Is there any question no one ever asks you, that you wish someone would?
[Chuckles] I wish someone would ask me to be an ambassador someday.
Are you ever afraid?
Yes, there are times when I’m afraid. Just building that hotel in Middleburg made me fearful on many different levels. Sometimes, I get anxious. One of my biggest problems is that I tend to get very impatient, especially during this recession. I’m a little bit afraid about the economy, because it really does affect everyone, and you just don’t know what’s going to happen.
Are you happy?
I am very happy. I have reached a point in my life where I feel safe for the first time. In my personal life, I have lots of friends, and I’ve learned to be comfortable with myself, and I don’t feel the need to prove anything. I’m following my passion and I wake up everyday wanting to do more.
What are you listening to on your iPod?
It depends on my mood. I tend to listen to a lot of jazz. If I’m going to bed at night, I might listen to classical music, but I do like jazz.
What is your favorite dish to cook?
Anything that is Italian. Pasta is my favorite food in the world.
What is your earliest childhood memory?
It would be my first day of school in kindergarten. I was sitting in the classroom, and the little boy across the table made pee-pee on my foot, and I’ll never forget that. [Chuckles]
When you look in the mirror, what do you see?
Oh, I see a woman that is aging gracefully, who’s happy and seems to be at peace with herself.
If you could have one wish instantly granted, what would that be for?
To recover from this recession and have my hotel opened.
How do you want to be remembered?
As a woman who was always generous, not only with her pocketbook, but with her heart.