Diamond Girls Boston to show off beauty products at Roxbury event
A group of young women from Diamond Girls Boston will stand alongside ten local beauty and fashion entrepreneurs at the organization’s first annual showcase Saturday, where they will sell their new beauty products.
The young entrepreneurs, ranging from 10 to 17, have worked for five weeks to produce two products that will introduce the Diamond Girls Beauty brand and kick-off Diamond Girls Boston’s first Epic Entrepreneurship End of Summer Showcase/Fundraiser, which will be held from 6 to 8 p.m. at the Yawkey Boys and Girls Club at 115 Warren St. in Roxbury on Aug. 9.
Diamond Girls Boston is a program that works with girls in grades 6 through 12 on identifying self-worth, building self-esteem and developing self-image.
Boston-based entrepreneur and owner of Lip Hop Cosmetics Kaidi Grant founded the summer program in 2009.
During the five weeks, the girls learn the ins and outs of product creation, marketing and sales and have weekly discussions with local entrepreneurs.
Each summer the program ends with a showcase and this year the organization made the decision to hold a showcase that reflects the program, Grant said.
“I’ve done double-dutch,” Grant said, ticking off the different types of showcases. “I’ve done arts and crafts. We’ve had galleries. We’ve had performances. … [But] since the essence of the program is entrepreneurial we have an event that showcases whichever product the girls had produced that summer,” Grant said.
Co-sponsored by Ana Foster of WWMI Events, the showcase will feature the group’s products Diamond Dust and Diamond Glitter.
Diamond Dust is a light powder available in four shades and is designed to make skin glow and shine. Diamond Glitter is a powder available in eight colors designed to give skin a glitzy shimmer.
Grant said the product is something that looks like it could be purchased from popular cosmetic stores.
“[The products are] beautiful,” Grant said. “They’re very nice. I mean just gorgeous colors and high quality.”
Diamond Girls Boston is hoping to raise $5,000 at the showcase to receive sponsorship for tickets to BET’s award and performance show Black Girls Rock!, taping this year.
A portion of the proceeds will also be donated to local nonprofit My Sister’s Keeper, which supports women in Sudan.
The five-week program and the showcase offers an array of lessons to its participants, according to Grant, who believes the program helps the women become more self-sufficient, financially literate and confident.