Kia Sorento featured in ‘Mommy On The Move’
Are you a mommy on the move? If you aren’t, I bet you know someone who is. High-energy supermoms are everywhere, bringing their special brand of mommydom to the world and, of course, to their children.
In season one of the new web series “Mommy On The Move,” I interviewed five supermoms about how they balance motherhood with their busy careers and what they look for in a new car.
Each of these women were interviewed while they were test driving the 2016 Kia Sorento, a SUV that offers both swag and functionality to drivers of all kinds, moms included.
When I first became an automotive journalist, I noticed that the car industry is saturated with jargon that’s fairly confusing: Yaw, double-wishbone suspension, fuel injection, camshafts, etc. I also noticed that most of the people who are making car purchases don’t really care what these terms mean.
Sure, there are a few automotive gearheads in the general public who need to know all the mechanics of a car before they buy it, but it seems like the vast majority of people want to interact with cars in a simpler way. Essentially, buyers want their new car to be aesthetically appealing, fast, comfortable and match their lifestyle.
Over the years, I’ve developed a method of speaking directly to those car buyers. In addition to writing car reviews in layman’s terms, I’ll often put a real person in the driver’s seat and allow them react to a new car in an organic way. In the process, I’ve discovered that moms have the strongest opinions about how a car can effectively fit into their life and which features work best for them.
I’ve put that theory to the test with the season one participants of “Mommy On The Move”:
Erickka Sy Savane: International model, actress and VJ turned writer and columnist (www.thebrewonline.com)
Harriette Cole: Presentation and writing coach, author, columnist, accessories designer and media personality (www.harriettecole.com)
Jocelyn R. Taylor: Founder & CEO, JRT Multimedia, LLC, a luxury branding company (www.jrtmultimedia.com)
Kay Hudson: Writer and Founding Editor of MommyNoire.com (www.mommynoire.com)
Melissa Moorer Nobles: Human resources executive, licensed prayer practitioner and “spiritual interior designer” (www.injoyenterprises.com)
These dynamic women have achieved great success in their careers and are fun to watch in the series. Plus, their reactions to the 2016 Kia Sorento are priceless.
The Sorento, dubbed by Kia as “the perfect getaway vehicle,” is no stranger to fame. You may remember the popular car commercial starring the Sorento as Peirce Brosnan’s vehicle of choice in a very un-James Bond like adventure.
The Sorento has made its mark outside of Hollywood too. The 2015 model won a J.D. Power award for “Highest Midsize SUV In Initial Quality,” and the 2016 model has been recognized for safety by both the National Highway Traffic Safety Association and the Insurance Institute for Highway Safety.
Season one of “Mommy On The Move” is presented by SimplyRides.com and sponsored by Kia. Watch new episodes every Wednesday on www.SimplyRides.com.