Petrina Martin has been named vice president of Sales and Marketing for BMC HealthNet Plan in Massachusetts and Well Sense Health Plan in New Hampshire. In this position, Martin leads and coordinates company sales, marketing and community outreach functions. This includes all activities related to conceptualizing and implementing market strategy, supporting product lines and ensuring successful achievement of growth objectives.
“Petrina has broad-based experience with strategic development, market research and process improvement, all of which are critical to ensuring a successful strategy for membership growth and retention,” said Eric Hunter, Chief Operating Officer. “Her enthusiasm and collaborative focus make her a key player in achieving the organization’s corporate and strategic goals.”
Most recently, Martin served as director of development for Mattapan Community Health Center. Her nearly 20 years of professional experience includes marketing and media consulting, operations management, program direction and training. She formed strategic relationships with her clients and major corporations such as Coca-Cola, Liberty Mutual Insurance, Honeywell, PerkinElmer, Disney, Universal Studios, NBC, Sony and Sara Lee to improve their short and long-term growth strategies. In addition, she led numerous high-profile communications initiatives, including corporate restructurings, new product introductions and grassroots engagement efforts.
Currently Martin participates in LeadBoston, an experiential executive education program. A resident of Milton, Martin is a board member of the Artemis Circle of the Boys & Girls Clubs of Boston and My Sister’s Keeper Foundation for Women. She also is an active member of Jack and Jill of Boston and Delta Sigma Theta Inc. Martin graduated from the University of South Carolina and received an executive master of business administration from Georgia State University.
“The opportunity to work with an organization dedicated to the underserved correlates with my personal commitment to individuals who are in need,” Martin said. “That is why I look forward to working with the communities we serve.”