The Alliance for Business Leadership honored Yasmin Cruz, Senior Manager, Corporate Responsibility at John Hancock with the Name You Should Know Award as part of its Give Back awards ceremony.
Rather than attending a traditional awards banquet, honorees at the Give Back Awards come together for a brief reception and awards presentation followed by an evening of service. This year, Cruz and other attendees volunteered their time at Cradles to Crayons, assembling kits for children in need.
In her position at John Hancock, Cruz co-manages and reshapes the firm’s $4.5 million community investment strategy by prospecting grantees and conducting site visits to ensure investments produce deep social impact.
The Name You Should Know Award is given to a business leader under the age of 40 who is deserving of public recognition for his or her commitment to social responsibility and civic engagement, and for using his or her role as a leader in the business community to advance causes or issues that create growth and opportunity for all people. The Name You Should Know Award particularly seeks to raise the profile of up-and-coming business leaders making meaningful contributions to civic life.
The Alliance for Business Leadership, founded in 2007, is a non-partisan coalition of progressive CEOs, entrepreneurs, investors and business leaders at all levels who have one thing in common: they believe that social responsibility and the sustainable growth of the Massachusetts economy go hand in hand. The Alliance brings together like-minded leaders interested in advocating for progress public policy, articulating new strategies to redefine the role of business in society and creating a measurable impact on issues.