The Entrepreneurial Generation: Workplace Flexibility & Side Hustles | Fierce Urgency of Now festival

The “Entrepreneurial Generation” is entering the workforce looking for fulfilling careers, not the typical 9 to 5. Thousands of young professionals have started ‘side hustles’ during their corporate careers and have either pursued their entrepreneurial journey full-time or decided to keep it on the side. The pandemic has led young professionals to pursue side hustles because they have lost their jobs, have more time to start a business, or want to do something to help the greater good. Likewise, young professionals are looking for ways they can be innovative and intrapreneurial within their company in order to expand their organizations’ reach, purpose, mission, or culture.

During this conversation, we’ll hear from leaders who have pursued their entrepreneurial journey full-time, have decided to keep it on the side, or have encouraged their workforce to think outside the box. With the future of work changing and Millennial and Gen Z’s becoming the largest workforces in history, entrepreneurial thinking isn’t going anywhere, so how can companies support their next generation workers to think innovatively, pursue their side hustles, and strengthen our business and civic communities?

Presented by City Awake, a program of the Greater Boston Chamber of Commerce. Sponsored by Barr Foundation, John Hancock, and P&G Gillette.